A man died after plunging 100 feet from a clifftop road near Boscombe beach in Bournemouth during a busy heatwave day.

Dorset Police responded to a welfare concern at around 11.19am on Friday 26 June, finding the man before he fell from the height.

Emergency services including an air ambulance, paramedics, a rapid response unit, and Dorset Police attended the scene.

Witnesses on the crowded beach were left horrified as the man fell to the shoreline. The incident unfolded in front of sunbathers and families enjoying the hot weather.

Alongside medical teams, a fire engine was also reported to have attended. Police quickly established a cordon at Southbourne Cliff Drive near Fisherman’s Walk while rescue efforts were underway.

Dorset Police urged the public not to share photos or videos of the incident online, citing the distress caused and ongoing response operations.

The incident occurred during a heatwave that saw the beach packed with visitors seeking sun by the sea, turning what should have been a day of leisure into a tragic event.

Originally published by UKNIP.

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